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IMPLEMENTATION (strategies used): was able to complete the task on the scheduled date because of of the combination of strategies that I have been incorporating in previous weeks. There is one new strategy that I learned and I feel it will turn out to be one of the most important as I move forward through the rest of discovering, pursuing, and achieving my dreams this year. As always, new strategies are at the top.
1. Agreements: This week I was able to learn about the powerful strategy from Jack Canfield called agreements. We make many agreements on a daily basis with our loved ones, friends, colleagues, and most importantly ourselves. We honor some of these commitments, but often times, we nonchalantly throw the remaining ones off to the side and say "maybe next time." This in turn trains our minds that "what we say we will do" and what "we actually do" are two different things. This can cause problems when you SAY or AGREE to create new habits, but because what you SAY and DO are different things in your ming. The insecurity and self doubt arise when we try to tackle these meaningful tasks due to the fact that are subconscious minds have been trained that what we SAY and DO do not correlate 100% of the time. For example, I have been trying to really stick to only eating protein at dinner, but often times cave when I see a fried chicken tenders at lunch. Although I have agreed with myself that I will not do this, I often times break the agreement, which in turn trains my subconscious mind that I am not able to complete this task. Which in turn, trains me that I might not be able to achieve things of greater importance.
Now, imagine keeping or fulfilling all of your agreements. By doing this, you boost self confidence and you slowly prove to yourself that you are a person that is able to complete whatever you agree to. This in turn, allows you to take on more challenging tasks, as you have trained the subconscious mind that you are able to capable of such endeavors. My suggestion is to first start small, prove to yourself by consistently completing easy actions that you have agreed to. Second, only commit to things that you know that you will be able to complete. This sounds easy, but often times we have a hard time saying no. After you have proven to yourself that you can keep your agreements and your confidence grows, take the opportunity to agree to more challenging tasks, for example, discovering, pursuing, and achieving your dreams.
2. The Enkrateia strategy: Enkrateia is the antonym of Akrasia and means "in control of oneself" and I learned this from James Clear. This involves three strategies in one to combat Akrasia, or simply put procrastination. First, create a Commitment Device, which increases the consequences of a bad behavior and decreases the effort to carry out a good one. For example, to eat less sugar, you can clear out all candies in your house, which reduces the effort to not eat sugar at home. Second, incorporate the 2-minute rule to initiate tasks, as the hardest part of following through is getting started. Third, utilize implementation intentions, or identify a [date] at certain [time] at a specific [place] to complete a task. By incorporating this you will be 2X to 3X more likely to follow through on what you planned.
3. Early Scheduling = Implementatioon Intentions: This is a strategy that I was incorporating during my streak of completing my tasks on time, and it was a huge benefit this week. In this strategy, you first PLAN to complete a task and then SCHEDULE a time to complete the task as early in the week as you can. Two benefits are produced from doing this. First, you get a sense of accomplishment if you complete the task in the beginning of the week at the scheduled time. In addition, it allows you to devout more time to do additional tasks to reach your goals within the same week. Second, it provides more time to complete the task if life presents you with something that needs to be attended to during the original scheduled time.
4. Seinfeld strategy: I learned the Seinfeld strategy that from James Clear. It is called this because a young comedian once asked Jerry Seinfeld how to become a "better comedian." Jerry said take a huge calendar and place a big X for everyday that you write jokes, and if you can place an X for every day of the year, then you will become a better comedian. This strategy makes your progress visible and provides additional motivation to continue the streak of completing weekly tasks that move you towards your goals for the year.
5. 3-Bucket System: I learned the 3-Bucket system from Jeff Goins who breaks up the process of writing into three easy steps. First, create a place (physical or digital) where you can collect ideas. Second, schedule a time to draft the first version without the pressure of making edits. Third, edit your draft after you have taken time away from it. This process makes writing much easier and I find myself producing better writing in a shorter amount of time.
6. Got 2-minutes: I learned the 2-minute rule from James Clear and it helps you initiate a task, as usually this is the most difficult step. This strategy helps you focus on what you would do in the first 2 minutes of starting a task and then complete those actions. I often times do this and then look up at the clock and see that I have been working for well over 2 minutes. I have now merged this with the "Got a Minute" strategy, which is used to turn any amount of free time into productive time. It comes from Vierordt's Law, which states that when estimating a previous task, people overestimate short durations and underestimate long ones. Simply, we regularly overestimate how long it will take to accomplish meaningful tasks. task. Often times they can be accomplished in a short amount of time. So don't judge if you will start something by how time you think you have, just star!
REFLECTIONS (learnings and actions): In week 23 and 24 I was able to learn a lot about the process of marketing your book. I forgot to add this into my post last week, so I am going to distill the information from week 23 and 24 into this entry.
Last week I was able to learn from Ty Cohen who is a publishing expert, internet marketer, and self-made millionaire. He stressed two main points in marketing your book. First, find out as much as possible about your ideal reader. That means find out channels in which they search, identify what they truly want, and then use their feedback to guide you in the process of what you produce. The second, main point he highlighted was to get ATTENTION. Ty said imagine being in Time Square and trying to get attention in the sea of lights and noise. This led him to discuss the idea of "Pattern Interrupts." These strategies are different from what consumers normally see and are used to grab the their attention. For example, his first successful add was upside down and said "DON'T READ." Of course someone seeing that automatically read what it said. This will lead to more people coming to your page and you growing your email list of followers.
This week I learned from Ryan Hanley who crowd funded and wrote "Content Warfare." He also reinforced what Ty said about knowing or CONNECTING with your ideal readers. He mentioned that large portions of his book were formed from the feedback of his audience from his email lists. Ryan says one of the most important steps is to build the strongest relationship with readers your readers. This also ties into what Ty said last week about getting readers to your page, gain their trust by building a strong relationship, and then offering them your book. Not the reverse order. Ryan used the platform Publishizer to crowd fund his book, so he would not have to pay out of pocket for expenses of designing a high quality product. He used a tiered approach that consisted of a range of activities and they are listed below:
Before the crow fund started: Used Facebook private group to generate buzz. Also, created separate email list for the crowd fund and offered 10% of the book for opt in.
First week: Had quotables from the book that he shared in Instagram.
Second week: Offered recorded interviews from guest appearances on other blogs.
Third week: Pushed donors to help break record of the fastest crowd fund.
Fourth week: More interviews from guest appearances.
This staggered approach allowed him to continue offering incentives to drive people to his crowd fund. He warned that giving everything away at the beginning is a mistake, as you will have nothing to draw possible donors in in later weeks. Ryan said that the most important step to crowd fund and market your book is PREP, PREP, PREP. He could not emphasize enough about how an aspiring author needs to plan how to market his book, ie growing email list and selecting quotes to share, while writing the book. You can not market the book with the launch. The prep work needs to be done in advance.
Lastly, I wanted to share something that Ryan said that really resonated with me and hopefully with you. He said "I am a firm believer in the SERENDIPITY of adding value to the world...if you add value to peoples lives around the world, then it will come back to you ten fold." I truly believe in this statement and this gives me the added motivation to show up every week to share with you the strategies and learnings that I gain, so that you are able to succeed on this journey of discovering, pursuing, and achieving your dreams.
Thanks for tuning in and see you in week 25.
